Hi, I’m Adriana LaShelle.
Flying from the East Coast to the West Coast when I was too little to choose, I landed in Southern California and have stayed there most of my adult life. I graduated from the Art Institute in San Francisco, majoring in Advertising and Graphic Design. After leaving the Art Institute, I completed a portfolio program at the Bookshop in Los Angeles. I fell in love with writing copy and art direction.
I got my first job designing and writing copy on websites and brochures for Nissan automotive. From there, I made my way to Art Director on various brands such as Carl's Jr., Hardee's, Farmer John, and even the Avengers (LA's indoor football team) weird, I know. As I worked my way up to senior positions, some of the brands I worked on were Hyundai, Petco, Taco Bell, Fruit water, Sambazon, Goodwill, CHOC, Hyperice, Kashi, Red Bull, and Coke brands.
Working on brand campaigns is my jam: developing company names, writing creative briefs, creating proposals, launching small or large-scale television and social campaigns, writing and rewriting radio spots, developing logos, and sometimes talking clients off the ledge. You know, day to day stuff.
Aside from Advertising, I LOVE sports and lifting heavy things. When I was 13, I competed in the Junior Olympics as a U.S. swim team member. My dad played professional soccer with Pele, yes, the soccer (or football) player.
I also love to travel. I really can't say what my favorite country is, but I can tell you that roaming around Tokyo was amazing.
In saving the best for last, his name is Nikko. My son. My inspiration. My greatest teacher. My greatest success.
Cheers.
This is where I've been, What I've done, and who I've met.
2020 I am currently working as a Creative Director / Copywriter at Simple Science Costa Mesa. We create event content and video communication—strategic storytelling for medical and investment clients.
2014-2020 After working for several Ad Agencies, I decided I would open my own. Working as a Creative Director at CG Advertising Inc meant doing a lot of everything. I lead several 360º campaigns for St. Joseph, CHOC, and Goodwill. I had the pleasure of creating package design, display designs, and UX design for several clients. Some clients are; Kashi, Sambazon, and Hyperice. All while helping my team produce fantastic work. To say the least, I had the opportunity to wear several hats.
2012-2013 I was hired at DraftFCB as an ACD to work on Taco Bell's new TV campaign. I also worked on Petco print campaigns and a fun holiday commercial.
2011-2012 I worked at Zambezi and Deutsch for several months each. I lead a team in creating a social voice for Fruit Water is a huge branding campaign.
2010-2011 I led several teams to success at Innocean while working on 10x10 creating their identity and the final documentary, Hyundai interactive, and brand campaigns.
2005-2010 I was hired at Mendelsohn Zien as a junior Art Director, later promoted to mid-level AD to work on Carl's Jr. Hardee's, Farmer John, Avengers football team, Shoes.com, AA Paper, and a few pitches.
Some awards I was honored to receive:
Communication Arts - 2010 Advertising Annual Winner, 2010 Gold National Addy, 2010 Gold Regional Addy (L.A.), 2009 YoungGuns Bronze Bullet, 2009 #1 Funniest Commercial of the year on TBS, 2006 Silver Orange County Ad Awards
My Debt:
The Bookshop Los Angeles
Art Institute of San Francisco
My Tricks:
Fluent in Romanian, great Spanish, and a little French.
949 285 3152