Adriana LaShelle  949 285 3152 adrianalashelle@gmail.com

PROFESSIONAL SUMMARY

I am a Dynamic and results-driven Branding expert and Entrepreneur with over 10 years of experience in brand development, strategic marketing, and innovative content creation. A proven leader with a passion for storytelling, I specialize in crafting compelling narratives that resonate with diverse audiences, elevate brand identities, and drive engagement across multiple channels. With a deep understanding of consumer behavior, digital marketing trends, and content strategy, I have successfully led high-profile branding campaigns and launched new business ventures.

I am now seeking a copywriting position where I can leverage my expertise in brand strategy, creative writing, and content development to produce high-quality, engaging copy that aligns with clients' business goals. I bring a unique blend of creative vision and entrepreneurial spirit, focusing on delivering clear, persuasive, and impactful messaging that enhances brand reputation and fosters customer loyalty.

Core Skills:

  • Brand Strategy & Development

  • Creative Copywriting & Content Strategy

  • Consumer-Centric Messaging

  • Digital Marketing & Social Media Strategy

  • Entrepreneurial Mindset & Innovation

  • Cross-Platform Content Creation

  • SEO & SEM Copywriting

  • Team Leadership & Collaboration

  • Market Research & Consumer Insights


EXPERIENCE

OX Car Care, Irvine, CA — Brand Manager

2023 - Present

Reported directly to the CMO, managing and mentoring a team of creatives, shaping

business strategy, and driving national market growth. Led all branding efforts, including our positioning statement, logo, tagline, brand guidelines, and copy for TV, radio, and all social media platforms.


Thrasher Academy, Huntington Beach, CA — Founder

2022 - Present

Founded and developed Thrasher Academy, overseeing all aspects from branding and

identity creation to program development and community marketing. Secured 501(c)(3)

status and managed government funding and community outreach.


Stumpy’s Hatchet House, Huntington Beach, CA — Owner

2020 - 2024

Founded and scaled Stumpy’s, overseeing all operations, including construction,

advertising, staffing, events, entertainment, operations, and sales. Successfully

managed the establishment through the COVID-19 pandemic, driving growth and

creating a unique community experience.


CG Advertising, Irvine, CA — VP, Creative Director

2012 - 2017

Directed comprehensive advertising campaigns for prominent clients, including St.

Joseph, CHOC, and Goodwill. Spearheaded events for nonprofit foundations. Led

creative and design teams, delivering successful marketing solutions and enhancing

client brand positioning.


EDUCATION

Art Institute of San Francisco, CA — BS


AWARDS

Communication Arts

Advertising Annual Winner.

Gold National Addy. Gold

Reginal Addy (LA).

YoungGuns Bronze Bullet.

#1 Funniest Commercial of the

Year on TBS.

Silver Orange County Ad

Awards.


LANGUAGES

English, Spanish, and Romanian